TY - JOUR
T1 - Assessment of mobile taxi booking apps
T2 - An empirical study of adoption by taxi drivers in Medellín-Colombia
AU - Sánchez-Torres, Javier A.
AU - Correa Henao, Silvana
AU - Gomez, Isabel Cristina
N1 - Funding Information:
We thank the taxi companies of the city of Medellin, Colombia, for their collaboration with this study, as well as the members of the ITM Research Centre Parque-i. Medell?n, Colombia and the Universidad de Medell?n, Colombia.
Publisher Copyright:
© 2020 Elsevier Ltd
PY - 2020/6/1
Y1 - 2020/6/1
N2 - This paper aims to explore the variables that precede the intention and use of Mobile taxi booking (MTB) Apps as tools for taxi drivers to make contact with customers in the city of Medellin, Colombia. A literature review was carried out to select the variables that most effectively represent the analysed behaviour. The methodology was a quantitative study based on theories technology adoption such as the planned behaviour model, the model of the theory of technology adoption, and the unified theory of acceptance and use of technology. The data was collected in Medellin Colombia by means of surveying taxi drivers who use MTB Apps. The data analysis Partial Least Square (PLS) was used and the result more important is the evidence that taxi drivers take the positives factors that this technology provides to contact customers.
AB - This paper aims to explore the variables that precede the intention and use of Mobile taxi booking (MTB) Apps as tools for taxi drivers to make contact with customers in the city of Medellin, Colombia. A literature review was carried out to select the variables that most effectively represent the analysed behaviour. The methodology was a quantitative study based on theories technology adoption such as the planned behaviour model, the model of the theory of technology adoption, and the unified theory of acceptance and use of technology. The data was collected in Medellin Colombia by means of surveying taxi drivers who use MTB Apps. The data analysis Partial Least Square (PLS) was used and the result more important is the evidence that taxi drivers take the positives factors that this technology provides to contact customers.
KW - Adoption
KW - Competitive action
KW - Human-computer interaction (HCI)
KW - Information system development
KW - IT-enabled social innovation
KW - Management practices
KW - Mobile communication
KW - Mobile learning
KW - Partial least squares
KW - Web services transport
UR - http://www.scopus.com/inward/record.url?scp=85086508750&partnerID=8YFLogxK
U2 - 10.1016/j.rtbm.2020.100500
DO - 10.1016/j.rtbm.2020.100500
M3 - Artículo
AN - SCOPUS:85086508750
SN - 2210-5395
VL - 39
JO - Research in Transportation Business and Management
JF - Research in Transportation Business and Management
M1 - 100500
ER -