Appropriate Strategies for the Use of Fairtrade Certification to Improve the Organizational Climate in a Fairtrade Banana-Producing Company

This article studies an international banana and plantain trading company in Colombia and its relationship with the largest Fairtrade producer in the world, whose importance lies in the global trade certification that allows consumers to buy products that were produced under fair labor standards, regulated by the Fairtrade International organization. This ignores some administrative principles that put this type of organization at risk, resulting in a series of inconsistencies in business operations. We aim to design strategies that can be implemented in this type of company, improve the organizational climate, and adapt it to certification. For the design of this model, the deductive research method with a qualitative approach will be used. The obtained results seek to improve the organizational climate and the operational and administrative efficiency of certified companies.