A tool for the interpretation of the organizational totems: Juan valdez® case

Manuela Escobar-Sierra; Felipe Calderón-Valencia; Pilar Valencia De Lara

A tool for the interpretation of the organizational totems: Juan valdez® case

Manuela Escobar-Sierra, Felipe Calderón-Valencia, Pilar Valencia De Lara

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Resumen

The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol –Juan Valdez® owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation-

Idioma original	Español (Colombia)
Páginas (desde-hasta)	112-146
Número de páginas	35
Publicación	Opcion
Volumen	34
N.º	Special Issue 18
Estado	Publicada - 2018

Palabras clave

Discredit
Juan Valdez®
Management of totem
Organizational totem
Reputation

Otros archivos y enlaces

https://www.mendeley.com/catalogue/ab15c628-8047-3f0e-bc8f-0d6de0f5b631/

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abstract = "The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol –Juan Valdez{\textregistered} owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation-",

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author = "Manuela Escobar-Sierra and Felipe Calder{\'o}n-Valencia and Lara, {Pilar Valencia De}",

year = "2018",

language = "Espa{\~n}ol (Colombia)",

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KW - Organizational totem

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