The Marketing Challenges in the Big Data Age

Marsy Dayanna Ortiz Morales, Luis Joyanes Aguilar, Lillyana Maria Giraldo Marin

Research output: Contribution to journal › Article › peer-review

Keywords

@article{8a97d2266141423eb66c854cee573a50,

title = "The Marketing Challenges in the Big Data Age",

keywords = "Big Data, Marketing, Data Analytics, ROMI",

author = "{Ortiz Morales}, {Marsy Dayanna} and {Joyanes Aguilar}, Luis and {Giraldo Marin}, {Lillyana Maria}",

year = "2016",

doi = "10.15517/eci.v6i1.19005",

language = "Ingl{\'e}s",

volume = "6",

journal = "E-CIENCIAS DE LA INFORMACION",

issn = "1659-4142",

number = "1",

}

TY - JOUR

T1 - The Marketing Challenges in the Big Data Age

AU - Ortiz Morales, Marsy Dayanna

AU - Joyanes Aguilar, Luis

AU - Giraldo Marin, Lillyana Maria

PY - 2016

Y1 - 2016

KW - Big Data

KW - Marketing

KW - Data Analytics

KW - ROMI

U2 - 10.15517/eci.v6i1.19005

DO - 10.15517/eci.v6i1.19005

M3 - Artículo

SN - 1659-4142

VL - 6

JO - E-CIENCIAS DE LA INFORMACION

JF - E-CIENCIAS DE LA INFORMACION

IS - 1

ER -