Rural Tourism HUBs in University Innovation Models

Samuel Prieto, John A. Taborda, Juan M. Montes

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The objective of this work is to propose an innovation model for university institutions in Latin America. The model derives from the concept of fourth-generation universities and can be used in general innovation contexts. The advances in this sense are shown with the creation of a rural tourism hub for the department of Magdalena in Colombia. The methodology used consisted of a concurrent mixed research methodology for the Universidad del Magdalena in Santa Marta, Colombia. As a result of the work, an innovation model is proposed that can be applied to innovation in Latin American universities.

Original languageEnglish
Title of host publicationNew Perspectives and Paradigms in Applied Economics and Business - Select Proceedings of the 2022 6th International Conference on Applied Economics and Business
EditorsWilliam C. Gartner
PublisherSpringer Nature
Pages351-361
Number of pages11
ISBN (Print)9783031238437
DOIs
StatePublished - 2023
Event6th International Conference on Applied Economics and Business, ICAEB 2022 - Stockholm, Sweden
Duration: 24 Aug 202226 Aug 2022

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

Conference6th International Conference on Applied Economics and Business, ICAEB 2022
Country/TerritorySweden
CityStockholm
Period24/08/2226/08/22

Keywords

  • Hub
  • Rural tourism
  • Territorial development
  • Universities
  • University innovation models

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