TY - JOUR
T1 - La (re)presentación del periodista en Twitter
T2 - Claves para la construcción de la identidad digital profesional
AU - Pérez-Díaz, Pedro Luis
AU - Planes Pedreño, José Antonio
N1 - Publisher Copyright:
© 2021 Universidad Complutense de Madrid. All rights reserved.
PY - 2021/11/12
Y1 - 2021/11/12
N2 - This research examines the self-presentation performed by journalism professionals on their Twitter profiles. Based on the dramaturgical approach to social interaction proposed by Erving Goffman (1971), we designed a content analysis that was conducted on a census sample of 1,207 Twitter accounts of journalists that work for four leading Spanish news organizations: two newspapers (El País and El Mundo), and two digital-native news outlets (Eldiario.es and ElConfidencial.com). The identity construction studied was divided into professional, personal, interactive, and activity-related dimensions. Our conclusions support that journalists place professional aspects before intimate ones, an ‘appearance’ that contributes to a clear occupational identification. Although their participatory ‘manners’ are limited, the ‘performance’ described by the interdependencies between their social activity metrics –join date, number of followers, following, tweets, or likes– is relevant to delimit opportunities for interaction with an active audience.
AB - This research examines the self-presentation performed by journalism professionals on their Twitter profiles. Based on the dramaturgical approach to social interaction proposed by Erving Goffman (1971), we designed a content analysis that was conducted on a census sample of 1,207 Twitter accounts of journalists that work for four leading Spanish news organizations: two newspapers (El País and El Mundo), and two digital-native news outlets (Eldiario.es and ElConfidencial.com). The identity construction studied was divided into professional, personal, interactive, and activity-related dimensions. Our conclusions support that journalists place professional aspects before intimate ones, an ‘appearance’ that contributes to a clear occupational identification. Although their participatory ‘manners’ are limited, the ‘performance’ described by the interdependencies between their social activity metrics –join date, number of followers, following, tweets, or likes– is relevant to delimit opportunities for interaction with an active audience.
KW - Digital identity
KW - Engagement
KW - Journalism practices
KW - Professional branding
KW - Twitter
UR - http://www.scopus.com/inward/record.url?scp=85120034790&partnerID=8YFLogxK
U2 - 10.5209/ESMP.71007
DO - 10.5209/ESMP.71007
M3 - Artículo
AN - SCOPUS:85120034790
SN - 1134-1629
VL - 27
SP - 1175
EP - 1187
JO - Estudios Sobre el Mensaje Periodistico
JF - Estudios Sobre el Mensaje Periodistico
IS - 4
ER -