La (re)presentación del periodista en Twitter: Claves para la construcción de la identidad digital profesional

Translated title of the contribution: The (re)presentation of journalist on Twitter: Keys to the construction of professional digital identity

Pedro Luis Pérez-Díaz, José Antonio Planes Pedreño

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

This research examines the self-presentation performed by journalism professionals on their Twitter profiles. Based on the dramaturgical approach to social interaction proposed by Erving Goffman (1971), we designed a content analysis that was conducted on a census sample of 1,207 Twitter accounts of journalists that work for four leading Spanish news organizations: two newspapers (El País and El Mundo), and two digital-native news outlets (Eldiario.es and ElConfidencial.com). The identity construction studied was divided into professional, personal, interactive, and activity-related dimensions. Our conclusions support that journalists place professional aspects before intimate ones, an ‘appearance’ that contributes to a clear occupational identification. Although their participatory ‘manners’ are limited, the ‘performance’ described by the interdependencies between their social activity metrics –join date, number of followers, following, tweets, or likes– is relevant to delimit opportunities for interaction with an active audience.

Translated title of the contributionThe (re)presentation of journalist on Twitter: Keys to the construction of professional digital identity
Original languageSpanish
Pages (from-to)1175-1187
Number of pages13
JournalEstudios Sobre el Mensaje Periodistico
Volume27
Issue number4
DOIs
StatePublished - 12 Nov 2021

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