Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil

Ana Maria Parente-Laverde; Erica Yaneth Giraldo Guisao; Rafael Jaime Carmona; Luis Hernando Giraldo

Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil

Translated title of the contribution: Internationalization of the Colombian construction sector: Case of the corona organization in Brazil

Ana Maria Parente-Laverde, Erica Yaneth Giraldo Guisao, Rafael Jaime Carmona, Luis Hernando Giraldo

Research output: Contribution to journal › Article › peer-review

Abstract

This article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction.

Translated title of the contribution	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil
Original language	Spanish
Journal	Espacios
Volume	38
Issue number	39
State	Published - 1 Jan 2017

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B article - Q3

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@article{493998efaacd48588ea241c578a3bbf0,

title = "Internacionalizaci{\'o}n del sector de la construcci{\'o}n Colombiano: Caso de la organizaci{\'o}n corona en Brasil",

abstract = "This article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction.",

keywords = "Brazil, COLCERAMICA, Colombia, Construction, CORONA, International expansion",

author = "Parente-Laverde, {Ana Maria} and Guisao, {Erica Yaneth Giraldo} and Carmona, {Rafael Jaime} and Giraldo, {Luis Hernando}",

year = "2017",

month = jan,

day = "1",

language = "Espa{\~n}ol",

volume = "38",

journal = "Espacios",

issn = "0798-1015",

publisher = "Revista Espacios",

number = "39",

}

TY - JOUR

T1 - Internacionalización del sector de la construcción Colombiano

T2 - Caso de la organización corona en Brasil

AU - Parente-Laverde, Ana Maria

AU - Guisao, Erica Yaneth Giraldo

AU - Carmona, Rafael Jaime

AU - Giraldo, Luis Hernando

PY - 2017/1/1

Y1 - 2017/1/1

N2 - This article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction.

AB - This article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction.

KW - Brazil

KW - COLCERAMICA

KW - Colombia

KW - Construction

KW - CORONA

KW - International expansion

UR - http://www.scopus.com/inward/record.url?scp=85028309340&partnerID=8YFLogxK

M3 - Artículo

AN - SCOPUS:85028309340

SN - 0798-1015

VL - 38

JO - Espacios

JF - Espacios

IS - 39

ER -

Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil

Abstract

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