TY - JOUR
T1 - Factors influencing university students in conducting ecotourism
AU - Sánchez-Torres, Javier A.
AU - Hernández Fernández, Yuri Lorene
AU - Perlaza Lopera, Carolina
N1 - Publisher Copyright:
© 2022, Javier A. Sánchez-Torres, Yuri Lorene Hernández Fernández and Carolina Perlaza Lopera.
PY - 2023
Y1 - 2023
N2 - Purpose: This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism. Design/methodology/approach: The study was applied to university students of the University of Medellín, Colombia. It was an exploratory empirical study that surveyed a total of 696 students. Findings: The results show that students with a positive attitude toward ecology tend to be interested in nature-related activities, therefore generating an intention to engage in ecotourism. The authors found that those who view ecotourism as an activity that promotes fun and happiness tend to engage more frequently in these activities. Originality/value: This study is of great interest for research in motivational theory, specifically the analysis of personality profiles and how these relate to specific tourism behaviors. The findings of this study strongly suggest that those interested in the management and development of ecotourism should establish practices and programs that consider factors such as tourist segmentation, effective communication of the positive qualities of ecotourism and environmental stewardship involved in these activities.
AB - Purpose: This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism. Design/methodology/approach: The study was applied to university students of the University of Medellín, Colombia. It was an exploratory empirical study that surveyed a total of 696 students. Findings: The results show that students with a positive attitude toward ecology tend to be interested in nature-related activities, therefore generating an intention to engage in ecotourism. The authors found that those who view ecotourism as an activity that promotes fun and happiness tend to engage more frequently in these activities. Originality/value: This study is of great interest for research in motivational theory, specifically the analysis of personality profiles and how these relate to specific tourism behaviors. The findings of this study strongly suggest that those interested in the management and development of ecotourism should establish practices and programs that consider factors such as tourist segmentation, effective communication of the positive qualities of ecotourism and environmental stewardship involved in these activities.
KW - Ecotourism
KW - Environmental attitude
KW - Free time
KW - Leisure
KW - University students
UR - http://www.scopus.com/inward/record.url?scp=85146014179&partnerID=8YFLogxK
U2 - 10.1108/JTF-09-2020-0139
DO - 10.1108/JTF-09-2020-0139
M3 - Artículo
AN - SCOPUS:85146014179
SN - 2055-5911
JO - Journal of Tourism Futures
JF - Journal of Tourism Futures
ER -