Exploración de factores que motivan a los estudiantes universitarios a crear empresas en Medellín, Colombia1

Translated title of the contribution: Exploration of the factors motivating university students to create companies in Medellín, Colombia

Fausto Orlando Maussa Pérez, María Lucelly Urrego Marín, Jairo Adolfo Torres Velásquez, Luisa Fernanda Díez Echavarría, Jonathan Bermúdez Hernández, Alejandro Valencia Arias

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Introduction: Entrepreneurship is a crucial issue in higher education since it promotes the generation of employment and the growth of the economy. Objective: Explore the factors that motivate university students to create companies, based on the factors identified in the Theory of Planned Behavior and the Entrepreneurial Intention Model (EIM). Materials and Methods: A tool for gathering primary information was applied to focus groups in three HEI in Medellín (Colombia), with students belonging to various programs and academic levels. This technique consisted in gathering information through a semistructured group interview, which revolves around a theme proposed by the research team, through a space of opinion in which questions were raised around seven factors, namely: entrepreneurial intention, entrepreneurial behavior, past positive experiences in starting a business, subjective norm, tolerance to risk, convenience, and perceived viability of the business. Results: It was found that the entrepreneurship units of the universities are a fundamental motor for students’ entrepreneurship, since they provide support not only in economic and administrative aspects, but even in aspects of motivational type. Conclusion: The space is open for the discussion that flaws in the entrepreneurial processes of the students may not be related to failures in the educational system, but to two key events: the little interest that existed for the issues of entrepreneurship during their stay in educational institutions and later, a motivation to undertake entrepreneurial activities associated with unemployment situations.

Translated title of the contributionExploration of the factors motivating university students to create companies in Medellín, Colombia
Original languageSpanish
Pages (from-to)209-221
Number of pages13
JournalRevista Lasallista De Investigacion
Issue number2
StatePublished - 2020


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