TY - JOUR
T1 - City brand evolution research and future agenda
T2 - bibliometric and science mapping analysis
AU - Duque Oliva, Edison Jair
AU - Sánchez-Torres, Javier A.
AU - Sanabria Niño, Juan Sebastian
N1 - Funding Information:
This work was supported by Universidad Nacional de Colombia, Sede Bogotá and Universidad de Medellín (Interinstitutional cooperation agreement), project number 1188 “Ciudades Universitarias: Valores de Marca “Ciudad Universitaria” como Elemento Determinístico de la Elección de un Centro Universitario”.
Publisher Copyright:
© 2022 The Author(s)
PY - 2022/8
Y1 - 2022/8
N2 - This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possible perspectives in the research on city brand: Marketing of city brand, Residents and city brand, Governance of city brand and Economic and social impact of city brand. Like all bibliometric studies, this one has limitations due to its specific methodology, such as the consultation of databases that possibly excluded other studies that could offer a broader panorama, likewise, the analysis network methodology proposed perspectives that they can also be limited and exclusive. This study presents a novelty of the bibliometric analysis tool in the city brand research.
AB - This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possible perspectives in the research on city brand: Marketing of city brand, Residents and city brand, Governance of city brand and Economic and social impact of city brand. Like all bibliometric studies, this one has limitations due to its specific methodology, such as the consultation of databases that possibly excluded other studies that could offer a broader panorama, likewise, the analysis network methodology proposed perspectives that they can also be limited and exclusive. This study presents a novelty of the bibliometric analysis tool in the city brand research.
KW - City brand
KW - City marketing
KW - Network analysis
KW - Perspectives
KW - Scientific production
UR - http://www.scopus.com/inward/record.url?scp=85135704514&partnerID=8YFLogxK
U2 - 10.1016/j.heliyon.2022.e10031
DO - 10.1016/j.heliyon.2022.e10031
M3 - Artículo
AN - SCOPUS:85135704514
SN - 2405-8440
VL - 8
JO - Heliyon
JF - Heliyon
IS - 8
M1 - e10031
ER -
