TY - JOUR
T1 - Applying Alterity or Otherness as an Organizational Tool
T2 - The Case of Avocado-the New Green Gold of the Colombian Economy
AU - Escobar-Sierra, Manuela
AU - Calderon-Valencia, Felipe
N1 - Publisher Copyright:
© 2021 Common Ground Research Networks. All rights reserved.
PY - 2021
Y1 - 2021
N2 - Anthropology offers a new perspective of study to other disciplines such as business and management, becoming a relevant field to face challenges in a global context. Hence, the following research proposes a tool for organizational management based on organizational Alterity or Otherness. In the first phase, we review some gaps in the study of anthropology in a management context. Then we provide an overview of the alterity, beginning with its origins in antiquity, and passing through its current conception. After that, we conduct a literature review about alterity in organizations. We follow a sequential mixed method approach that begins with a bibliometric analysis and ends with content analysis. In this phase, we define, typify, and understand how to analyze alterity or otherness in organizations. Indeed, based on these findings, we propose a tool for business management based on organizational alterity or otherness. Then, we verify our device in the case of Colombian avocado exportation. To show that we can transform an external threat into an opportunity, understanding organizational other. This tool offers a chance for a company's internal context, understanding collaborators' behavior, and the external context of a corporation-specifically for marketing and international business practitioners-characterizing their market.
AB - Anthropology offers a new perspective of study to other disciplines such as business and management, becoming a relevant field to face challenges in a global context. Hence, the following research proposes a tool for organizational management based on organizational Alterity or Otherness. In the first phase, we review some gaps in the study of anthropology in a management context. Then we provide an overview of the alterity, beginning with its origins in antiquity, and passing through its current conception. After that, we conduct a literature review about alterity in organizations. We follow a sequential mixed method approach that begins with a bibliometric analysis and ends with content analysis. In this phase, we define, typify, and understand how to analyze alterity or otherness in organizations. Indeed, based on these findings, we propose a tool for business management based on organizational alterity or otherness. Then, we verify our device in the case of Colombian avocado exportation. To show that we can transform an external threat into an opportunity, understanding organizational other. This tool offers a chance for a company's internal context, understanding collaborators' behavior, and the external context of a corporation-specifically for marketing and international business practitioners-characterizing their market.
KW - Colombian Avocado
KW - New Markets
KW - Organizational Alterity
KW - Organizational Other
KW - Organizational Otherness
KW - Self as a Reference
KW - Tool for Organizational Management
UR - http://www.scopus.com/inward/record.url?scp=85178478388&partnerID=8YFLogxK
U2 - 10.18848/2327-798X/CGP/V21I01/1-17
DO - 10.18848/2327-798X/CGP/V21I01/1-17
M3 - Artículo
AN - SCOPUS:85178478388
SN - 2327-798X
VL - 21
JO - Change Management
JF - Change Management
IS - 1
ER -