Aportes para discutir el enfoque de las capacidades en la gestión de comunicación. Aplicación en Colombia

Translated title of the contribution: Contributions to discuss the capabilities approach to communication management. Colombia´s version

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This article contributes to the description of communication management capabilities for professional practice in the Colombian context. It presents the results of the research to professionals and academics from six cities in Colombia, in two rounds of analysis, using the Delphi method. Based on the statements expressed and validated by the experts, human capabilities in the area of ethics and bioethical behavior, strategic relationship capabilities for the social function of mediation and negotiation, as well as attitudinal and proactive capabilities in favor of communication management in organizations are evaluated. In this way, Colombia contributes to the Global Capabilities Framework led by the Global Alliance for Public Relations and Communications Management.

Translated title of the contributionContributions to discuss the capabilities approach to communication management. Colombia´s version
Original languageSpanish
Pages (from-to)558-580
Number of pages23
JournalComunicacao Midia e Consumo
Volume18
Issue number53
DOIs
StatePublished - 2021

Product types of Minciencias

  • C article - Q4

Fingerprint

Dive into the research topics of 'Contributions to discuss the capabilities approach to communication management. Colombia´s version'. Together they form a unique fingerprint.

Cite this