Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia
- Anabel Guzmán Ordóñez
- , Francisco Javier Arroyo Cañada
- , Emmanuel Lasso
- , Javier A. Sánchez-Torres
- , Manuela Escobar-Sierra
Research output: Contribution to journal › Article › peer-review
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