ADAPTATION AND STANDARIZATION AS RETAILERS PENETRATION STRATEGIES COMPANIES

Ana Maria Parente-Laverde, Daniela Cardona Gomez, Maria Isabel Leon Gil, Mateo Eugenio Villegas Perez

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	23-32
Journal	QUID-INVESTIGACION CIENCIA Y TECNOLOGIA
Issue number	27
State	Published - 2016

Keywords

@article{a0d2cc3a36874fbdb6c28aff805e7e50,

title = "ADAPTATION AND STANDARIZATION AS RETAILERS PENETRATION STRATEGIES COMPANIES",

keywords = "adaptation, standarization, Falabella, Colombia, retail",

author = "{Maria Parente-Laverde}, Ana and {Cardona Gomez}, Daniela and {Leon Gil}, {Maria Isabel} and {Villegas Perez}, {Mateo Eugenio}",

year = "2016",

language = "Ingl{\'e}s",

pages = "23--32",

journal = "QUID-INVESTIGACION CIENCIA Y TECNOLOGIA",

issn = "1692-343X",

number = "27",

}

TY - JOUR

T1 - ADAPTATION AND STANDARIZATION AS RETAILERS PENETRATION STRATEGIES COMPANIES

AU - Maria Parente-Laverde, Ana

AU - Cardona Gomez, Daniela

AU - Leon Gil, Maria Isabel

AU - Villegas Perez, Mateo Eugenio

PY - 2016

Y1 - 2016

KW - adaptation

KW - standarization

KW - Falabella

KW - Colombia

KW - retail

M3 - Artículo

SN - 1692-343X

SP - 23

EP - 32

JO - QUID-INVESTIGACION CIENCIA Y TECNOLOGIA

JF - QUID-INVESTIGACION CIENCIA Y TECNOLOGIA

IS - 27

ER -