The analysis of business communication in our environment has been flooded by pseudotheories that aim to explain the phenomenon of communication within the company as an autonomous body that responds to the same logic
Describe and question, both from the theoretical foundations and from the observation of everyday life, the relationship between business communication, postmodernity and consumer culture.
We believe that both the book and the research can be of great impact in the business sector because the issue can be a great contribution to support commercial management.
|Effective start/end date
|4/09/04 → 4/08/05
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