Brand archetypes.comparative analysis of the hero and the narrative structures of the brand communication campaigns based on the theory of the story and the theory of archetypes.

  • Laverde Román, Alejandra María (PI)
  • Berrio Meneses, Carlos Mario (PI)
  • Rúa Santa, Sara (Research Assistant (Undergraduate Student))
  • Regino Pereira, Jesús Daniel (Research Assistant (Undergraduate Student))

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Keyphrases

Arts and Humanities