Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Luis Rodrigo Viana Ruíz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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5P BRANDING: Definition of the brand building and management model based on the 5p mix of branding
Montalvo Arroyave, L. F. (PI), HIDALGO ARROYAVE, M. (CoI), HOYOS LÓPEZ, L. M. (CoI), SIERRA AVENDAÑO, R. (CoI) & Viana Ruíz, L. R. (CoI)
16/01/17 → 31/01/18
Project: Research
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BRANDING: Structure of manual of branding for pymes
Arango Lopera, C. A. (PI), ACOSTA CASTRO, M. (CoI), GRISALEZ PEREZ, V. M. (CoI), MARTINEZ DORIA, L. M. (CoI), RAMOZ GARCIA, M. Y. (CoI) & Viana Ruíz, L. R. (CoI)
19/07/12 → 29/03/13
Project: Research
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PUBLICIDAD Y COMUNICACIÓN: Advertising in the perspective of communication models
Zapata Pérez, L. M. (PI), ARBOLEDA GOMEZ, J. A. (CoI), CASTAÑEDA GONZÁLEZ, M. C. (CoI), PIEDRAHITA VELÁSQUEZ, E. M. (CoI), SANIN BLAIR, A. M. (CoI) & Viana Ruíz, L. R. (CoI)
4/09/07 → 4/10/08
Project: Research
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CAMPAÑAS PUBLICITARIAS: National identity from the advertising campaigns that circulated in colombian media between 2000 and 2006
Viana Ruíz, L. R. (PI), LÓPEZ CARMONA, A. M. (CoI) & PÉREZ OSPINA, D. J. (CoI)
31/01/07 → 15/07/08
Project: Research
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Media Ecology and Collective Memory Construction: The Role of Cultural Tourism in the Digital Age
Viana-Ruíz, L. R. & Alzate Giraldo, A. A., 2024, In: Palabra Clave. 27, 1, e2715.Research output: Contribution to journal › Article › peer-review
Open Access -
Comunicación gráfica publicitaria: conceptualización y puesta en escena de un objeto de estudio
VIANA RUÍZ, L. R. & Arango Lopera, C. A., 1 Jan 2015, Comunicación gráfica publicitaria: conceptualización y puesta en escena de un objeto de estudio. Pensar La Comunicación Tomo Iv, 66 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Gestión de Marca para PYMES
VIANA RUÍZ, L. R., Arango Lopera, C. A. & Montalvo Arroyave, L. F., 1 Jan 2015, Sello Editorial Universidad De Medellin . 1 p.Research output: Book/Report/Regulations › Book
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Innovation in the creative industries - A systematic review of literature
Viana Ruíz, R. R. & Montes Hincapié, J. M., 1 Jan 2015, In: Espacios. p. 1 1 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
La innovación en las industrias creativas - Una revisión sistemática de literatura
VIANA RUÍZ, L. R. & MONTES HINCAPIÉ, J. M., 1 Jan 2015, In: Espacios. 36, 16, p. 1-14 14 p.Research output: Contribution to journal › Article › peer-review