Projects per year
Personal profile
Keywords
- Category Minciencias Researcher
Minciencias Researchers Categories
- Associated
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 4 Finished
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MERCADEO RELACIONAL: Relational marketing in higher education
Arrubla Zapata, J. P. (PI), Palacio López, S. M. (CoI), Gomez-Bayona, L. (CoI), Vargas Ríos, K. K. (Research Assistant (Undergraduate Student)), Peláez Chavarriaga, J. V. (Research Assistant (Undergraduate Student)) & Cardona Aldaz, N. (Research Assistant (Undergraduate Student))
15/01/19 → 30/07/20
Project: Research
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GESTIÓN POSGRADOS: Management model for postgraduate programs at the university of medellín
Palacio López, S. M. (CoI), Arrubla Zapata, J. P. (CoI), ESTRADA JIMÉNEZ, L. M. (CoI), Gaviria Martínez, L. F. (PI) & Gutiérrez Mesa, M. (Research Assistant (Undergraduate Student))
16/04/18 → 30/07/19
Project: Research
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DEBERES DE LA GERENCIA ACTUAL: Innovation and organizational transformation, the duties of current management. case study.
Roman Castaño, E. Y. (PI), Arrubla Zapata, J. P. (CoI) & Jiménez Correa, E. A. (CoI)
16/01/18 → 30/01/19
Project: Research
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PRÁCTICAS ADMINISTRATIVAS: New administrative practices as agents of change, in competitive environments. study cases.
Roman Castaño, E. Y. (PI), Arrubla Zapata, J. P. (CoI), LÓPEZ PINEDA, D. M. (CoI) & MONTERROSA ORTIZ, L. (CoI)
20/01/16 → 30/06/17
Project: Research
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Purchasing attitude in the metaverse through virtual reality glasses
Sánchez-Torres, J. A., Palacio-López, S. M., Hernández-Fernández, Y. L., Perlaza-Lopera, C. M. & Arrubla-Zapata, J. P., 2025, In: International Journal of Services Technology and Management. 30, 4, p. 251-269 19 p.Research output: Contribution to journal › Article › peer-review
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Green Buying Behaviour: An Integrated Model
Duque Oliva, E. J., Sánchez-Torres, J. A., Arroyo-Cañada, F. J., Argila-Irurita, A., Fuente, J. G. L., Palacio-López, S. M. & Arrubla-Zapata, J. P., Jun 2024, In: Sustainability (Switzerland). 16, 11, 4441.Research output: Contribution to journal › Article › peer-review
Open Access17 Link opens in a new tab Scopus citations -
4. escuela institucional
Arrubla Zapata, J. P., 2023, Escuelas de Mercadeo Una revisión a la luz de las diferentes escuelas de pensamiento. p. 111 - 134Translated title of the contribution :4. institutional school Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning
Jiménez Correa, E. A., Palacio López, S. M., Sánchez Torres, J. A., Arrubla-Zapata, J. P., Gaviria Martínez, L. F., Hernández Fernández, Y. L. & Perlaza Lopera, C. M., 11 Oct 2021, In: Heliyon. 7, 10, p. 1 9 p.Research output: Contribution to journal › Article › peer-review
Open Access14 Link opens in a new tab Scopus citations -
El mercadeo relacional como apoyo en los modelos organizacionales para construir reputación corporativa en las universidades
Gómez-Bayona, L., Moreno-López, G., Orozco-Toro, J. A., Arrubla-Zapata, J. P. & Piedrahita, J. U., 2021, In: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao. 2021, E45, p. 227-240 14 p.Translated title of the contribution :Relationship marketing as support in organizational models to improve reputation in universities Research output: Contribution to journal › Article › peer-review