Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- Category Minciencias Researcher
Minciencias Researchers Categories
- Junior
Fingerprint
Dive into the research topics where Juan Pablo Arrubla Zapata is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
-
MERCADEO RELACIONAL: Relational marketing in higher education
Arrubla Zapata, J. P. (PI), Palacio López, S. M. (CoI), Gomez-Bayona, L. (CoI), Vargas Ríos, K. K. (Research Assistant (Undergraduate Student)), Peláez Chavarriaga, J. V. (Research Assistant (Undergraduate Student)) & Cardona Aldaz, N. (Research Assistant (Undergraduate Student))
15/01/19 → 30/07/20
Project: Research
-
GESTIÓN POSGRADOS: Management model for postgraduate programs at the university of medellín
Palacio López, S. M. (CoI), Arrubla Zapata, J. P. (CoI), ESTRADA JIMÉNEZ, L. M. (CoI), Gaviria Martínez, L. F. (PI) & Gutiérrez Mesa, M. (Research Assistant (Undergraduate Student))
16/04/18 → 30/07/19
Project: Research
-
DEBERES DE LA GERENCIA ACTUAL: Innovation and organizational transformation, the duties of current management. case study.
Roman Castaño, E. Y. (PI), Arrubla Zapata, J. P. (CoI) & Jiménez Correa, E. A. (CoI)
16/01/18 → 30/01/19
Project: Research
-
PRÁCTICAS ADMINISTRATIVAS: New administrative practices as agents of change, in competitive environments. study cases.
Roman Castaño, E. Y. (PI), Arrubla Zapata, J. P. (CoI), BERMÚDEZ TAPIAS, L. V. (CoI), LÓPEZ PINEDA, D. M. (CoI), MONTERROSA ORTIZ, L. (CoI) & RODAS POSADA, C. (CoI)
20/01/16 → 30/06/17
Project: Research
-
Green Buying Behaviour: An Integrated Model
Duque Oliva, E. J., Sánchez-Torres, J. A., Arroyo-Cañada, F. J., Argila-Irurita, A., Fuente, J. G. L., Palacio-López, S. M. & Arrubla-Zapata, J. P., Jun 2024, In: Sustainability (Switzerland). 16, 11, 4441.Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations -
Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning
Jiménez Correa, E. A., Palacio López, S. M., Sánchez Torres, J. A., Arrubla-Zapata, J. P., Gaviria Martínez, L. F., Hernández Fernández, Y. L. & Perlaza Lopera, C. M., 11 Oct 2021, In: Heliyon. 7, 10, p. 1 9 p.Research output: Contribution to journal › Article › peer-review
Open Access10 Scopus citations -
El mercadeo relacional como apoyo en los modelos organizacionales para construir reputación corporativa en las universidades
Translated title of the contribution :Relationship marketing as support in organizational models to improve reputation in universities Research output: Contribution to journal › Article › peer-review
-
Analysis of relational marketing strategies in higher education institutions in Colombia and Spain
Gomez-Bayona, L., Pablo Arrubla-Zapata, J., Aristizabal Valencia, J. & Jose Restrepo-Rojas, M., 2020, In: RETOS-REVISTA DE CIENCIAS DE LA ADMINISTRACION Y ECONOMIA. 10, 20, p. 343-359Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Evolución del mercadeo en el sector universitario
Translated title of the contribution :Evolution of marketing in the university sector Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations