Value proposition:

It offers products and services of research, development and innovation in the fields of health, organizations and human potential, at the level of bio-psychometrics with applications to neuromarketing, markets and products, evaluation of people with risk work, physical and mental health in the individual, group and business; and in the field of Psychology and Law with the application of techniques and protocols for the resolution of individual and psychosocial conflicts, the forensic interview and use of psycho-physiological devices to support the functioning of the justice system.

Products and services:

Research, development and innovation: Applied to the fields of organizations and health, clinical and health psychology, neuroscience, neuropsychology and education, sports and physical activity psychology, legal and forensic psychology, criminalistics, conflict and psychosocial networks.
Neuromarketing, markets and products: It is related to the emotional experience of markets in bio-behavioral and neurognitive aspects and to user experience in product and application usability. It makes use of eye tracking, face reader, electroencephalography (EEG), galvanometry.
Evaluation of people with risk jobs: It is oriented to the neurocognitive evaluation in diverse labor fields.
Positive physical and mental health at individual, group and company level: Oriented to the improvement of human capacities at individual, group and organizational level in aspects such as: attention management and alert levels, productivity increase, performance improvement, reduction and control of negative emotional states and stress management. It is based on the use of bio-psychometry to evaluate and intervene in psychological processes associated with performance, productivity and functional adjustment to multiple performance contexts.
Application of forensic interview techniques and protocols in the investigation of possible crimes to victims, witnesses and suspects, with the support of advanced neuroscience technologies.

Lines of investigation declared by the group

1. Health, organizations and human potential
2. Neuroscience
3. Psychosocial dynamics and issues

Minciencias Code =COL0166155

Area of knowledge Social Sciences -- Psychology -- Psychology (Includes Learning, Speech, Visual and Other Physical and Mental Disabilities Therapies)
National Science and Technology Program Science, Technology and Innovation in Human, Social and Education Sciences
National Science and Technology Program (Secondary) Science, Technology, and Innovation in Health Science, Technology and Innovation in Health

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