Value proposition:

Designs and executes research and consulting projects in marketing, innovating in useful management processes for the company, positively impacting its markets and consumers; through the use of state-of-the-art technologies in its research and strategic processes.

Products and services:

Advice and consultancy for marketing plans
Design and development of market research using advanced technologies
Design and implementation of sustainable marketing strategies
Advice on the design of new brands and the repositioning of existing brands
Design and execution of brand communication plans, media, and advertising campaigns
Development of segmentation and positioning studies

Technology portfolios:

https://cide.udemedellin.edu.co/industrias-creativas-y-culturales/
Lines of research declared by the group

1.Segment Management
2.Macromarketing
3.Sustainable marketing

Minciencias Code = COL0139603

Area of knowledge Social Sciences -- Economics and Business -- Business and Management
National Science and Technology Program Science, Technology and Innovation in Human, Social and Educational Sciences