Organization profile
Organization profile
Value proposition:
Research in advertising graphic communication, through the formulation and execution of projects and the generation of products derived from them that impact the communication of private or public organizations and their communication areas; as well as those of non-governmental organizations to achieve the growth of the company and its improvement
continuous.
Products and services:
Consulting in graphic and advertising communication
Advice on brand creation and positioning
Creation of commercial and social advertising campaigns
Creating graphic strategies
Creation of communication strategies
Creation of digital communication plans and social appropriation of knowledge
Advice on the formulation and development of artistic projects in connection with new cultural products
https://cide.udemedellin.edu.co/industrias-creativas-y-culturales/
Lines of research declared by the group
1. Persuasive communication and socio-cultural processes.
2. Branding: brand strategy and communication
Minciencias Code = COL0121046
Area of knowledge Social Sciences -- Journalism and Communications -- Media and Social Communications
National Science and Technology Program Science, Technology and Innovation in Human Sciences, Social Sciences and Education
Keywords
- Category B
Minciencias groups classification
- A Group
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Profiles
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NMV: Niñas migrantes venezolanas: Una apuesta de comunicación para el cambio desde las pedagogías para la paz, aplicadas en el Oriente Antioqueño.
Quiceno Castañeda, B. E. (PI), Quirós Ramírez, A. C. (CoI), Calderon Sanin, E. A. (CoI), González García, D. (CoI), Castaño Escobar, J. (CoI) & Henao Parra, P. C. (CoI)
Project: Research
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Museo Escolar: Museo Escolar y Memorias Territoriales en la Institución Educativa Héctor Abad Gómez: Narrativas de reconciliación en contextos de diversidad
Garcés Montoya, Á. P. (PI), Meza Rivera, B. X. (CoI), Acosta Valencia, G. L. (CoI) & Ramírez Osorio, Y. Y. (PI)
Project: Research
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Reggaetón: Diseño de una interfaz web para la identificación de tipologías estilísticas del reggaetón. Fase 1: analítica.
Cardona Cano, C. A. (PI), Arango Lopera, C. A. (CoI), Chinchilla, M. J. (Research Assistant (Master's Student)) & Duque Vélez, C. E. (CoI)
1/08/24 → 2/03/26
Project: Research
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Comunicación y Música: 17 modelos para pensar la comunicación musical
Translated title of the contribution :Communication and Music: 17 models for understanding musical communication Research output: Contribution to journal › Article › peer-review
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Reggaeton, words, and things: continuities, tensions, and shifts in the music videos and lyrics of Ivy Queen, Karol G, and Rosalía (1998-2024)
Arango-Lopera, C. A. & Palacio-López, S. M., 31 Jan 2026, In: Observatorio. 20, 1, p. 137-162 26 p.Research output: Contribution to journal › Article › peer-review
Open Access -
MONSTRUOS, ALIENS Y ZOMBIS: FIGURACIONES DE LA ALTERIDAD EN CLAVE SEMIÓTICA
Translated title of the contribution :MONSTERS, ALIENS, AND ZOMBIES: FIGURATIONS OF OTHERNESS IN A SEMIOTIC KEY Research output: Contribution to journal › Article › peer-review
Press/Media
Student theses
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CAMPANA "POR LA BELLEZA REAL DOVE" ¿PUBLICIDAD INSTITUCIONAL O MERCADEO SOCIAL?
Pilar Salazar Duque, M. D. (Author), Berrio Meneses, C. M. (Supervisor), 31 Dec 2010Student thesis: Undergraduate thesis