Projects per year
Organization profile
Organization profile
Value proposition:
Research in advertising graphic communication, through the formulation and execution of projects and the generation of products derived from them that impact the communication of private or public organizations and their communication areas; as well as those of non-governmental organizations to achieve the growth of the company and its improvement
continuous.
Products and services:
Consulting in graphic and advertising communication
Advice on brand creation and positioning
Creation of commercial and social advertising campaigns
Creating graphic strategies
Creation of communication strategies
Creation of digital communication plans and social appropriation of knowledge
Advice on the formulation and development of artistic projects in connection with new cultural products
https://cide.udemedellin.edu.co/industrias-creativas-y-culturales/
Lines of research declared by the group
1. Persuasive communication and socio-cultural processes.
2. Branding: brand strategy and communication
Minciencias Code = COL0121046
Area of knowledge Social Sciences -- Journalism and Communications -- Media and Social Communications
National Science and Technology Program Science, Technology and Innovation in Human Sciences, Social Sciences and Education
Keywords
- Category B
Minciencias groups classification
- A Group
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Holográfico - Graphic Advertising Communication Research Group is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Enraizamientos sonoros: Enraizamientos sonoros: Un diálogo de saberes con colectivos musicales de laderas (étnicos, campesinos y populares).
Arango Lopera, C. A. (PI), Garcés Montoya, Á. P. (PI) & Jiménez García, L. (PI)
1/08/24 → 30/07/25
Project: Research
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Reggaetón: Diseño de una interfaz web para la identificación de tipologías estilísticas del reggaetón. Fase 1: analítica.
Cardona Cano, C. A. (PI), Arango Lopera, C. A. (CoI), Chinchilla, M. J. (Research Assistant (Master's Student)) & Duque Vélez, C. E. (CoI)
1/08/24 → 30/01/26
Project: Research
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Museo Escolar: Museo Escolar y Memorias Territoriales en la Institución Educativa Héctor Abad Gómez: Narrativas de reconciliación en contextos de diversidad
Garcés Montoya, Á. P. (PI), Meza Rivera, B. X. (CoI), Acosta Valencia, G. L. (CoI) & Ramírez Osorio, Y. Y. (PI)
Project: Research
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New Profiles and Competencies in the Communication Realm. A Literature Review
Meza-Rivera, B., Londoño-Muñoz, D. C. & Arango-Lopera, C. A., 1 Jan 2025, In: Doxa Comunicacion. 2025-January-June, 40, p. 409-433 25 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Differential approach to analyzing gender campaigns in the newspaper ElTiempo, Colombia
Quirós-Ramírez, A. C. & Almansa-Martínez, A., 2024, In: Cuadernos.info. 58, p. 161-183 23 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Los sitios web de las ONG en el contexto del relacionamiento con sus públicos: herramienta de análisis de la calidad de sus portales web
Translated title of the contribution :NGO websites in the context of engagement with their audiences: a tool for analyzing the quality of their web portals Research output: Contribution to journal › Article › peer-review
Open Access
Press/Media
Student theses
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CAMPANA "POR LA BELLEZA REAL DOVE" ¿PUBLICIDAD INSTITUCIONAL O MERCADEO SOCIAL?
Pilar Salazar Duque, M. D. (Author), Berrio Meneses, C. M. (Supervisor), 31 Dec 2010Student thesis: Undergraduate thesis